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Charlie . 14th Jul, 2025 5:00 PM

Gen Z Insights for Business Owners

Roughly 69.31 million Gen Zers live in the U.S.
YouTube and Instagram are their top social apps, but TikTok is quickly gaining ground.
Rising living expenses are the biggest worry for Gen Z.
Gen Z statistics state that 40% of Gen Z respondents say they feel nervous or overwhelmed most of the time.
More than 50% of them follow influencers and also shop based on their suggestions.
59% of Gen Z believe that AI could replace jobs.
The Behavioral Health Market is projected to grow from $140.1 billion in 2022 to about $227.5 billion by 2032, with a yearly growth rate of 5.1%.
Gen Z comprises approximately 26% of the global population.
Most Gen Z members were born between the mid-1990s and early 2010s, although the exact years may differ depending on the source.
In the U.S., Gen Z is the most racially and ethnically mixed generation, with 48% being non-white.
Approximately 95% of Gen Z either own or have access to a smartphone, making them the first generation to grow up fully connected to digital technology.
Social media use is very common—98% of Gen Z aged 18–24 use at least one platform often.
Roughly 59% of Gen Z plans to attend college.
Around 61% are concerned about environmental problems and believe businesses should do more to fight climate change.
Mental health is a big issue for this group—91% say they’ve had signs of stress or anxiety.

Source of Information:

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