Charlie . 18th Apr, 2025 3:18 PM
Ad revenues surged to $102.9 billion in 2024 but what was the customer ROI?
My question and thought is what was the average customer return on investment on that 102.9 billion?How many times have we use search advertising to get back less than 15 cent on per dollar spend? The rest of the blog from the report.
Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report.
In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2024, conducted by PwC. That is a $14.1 billion increase compared to 2023.
Why we care. Paid search becomes more expensive and challenging every year, with less transparency. But advertisers continue to pour money into paid search because it drives results for brands and businesses.
Paid search is still king. Search continues to own the largest market share of advertising – 39.8%. That is up from 39.5% last year, but down from 40.2% in 2022, 41.4% in 2021 and 42.2% in 2020.
Source of Information of Click:
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