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. 7th Aug, 2025 1:56 PM
Does Audio Brings Better Moods, Joy, Coping to Gen Z
Does Audio Brings Better Moods, Joy, Coping to Gen Z
The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not only how Gen Z discovers new content and what they consume, but how audio enhances their lives. Findings from the report were presented in a webinar today by Edison Research Manager of Research Salma Aly, and SiriusXM Media Sales Marketing Manager Brianna Oates.
Click here to download the presentation slides. Scroll to the bottom of this page for a replay of the webinar.
Key Findings from The Gen Z Audio Report among those ages 13-24:
Audio Habits
- They spend 42% of their average audio day with streaming music, 20% with music and music videos on YouTube, 16% with AM/FM radio and radio streams, 8% with podcasts, and 14% with other audio sources
- 63% have listened to or watched a podcast in the last month, an estimated 35 million people
- The top three podcast genres listened to by Gen Z are comedy, music, and entertainment
- The top three music genres listened to by Gen Z are hip-hop/rap, pop, and R&B
Audio facilitates better moods, joy, coping
- 86% of Gen Z listen to music or consume podcasts to help boost their mood
- 69% agree that audio has brought joy to their lives; 57% agree that audio inspires them
- 63% agree that audio has helped them cope during difficult times; 61% agree that audio has helped them with their mental health
Source of Information:
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