Charlie
. 25th Jun, 2025 9:57 AM
Gen Z less likely to Boycott a Brand
The Data Behind Gen Z’s Socially Motivated Spending
36% of Gen Z have boycotted a brand within the last year (Survey Monkey)
While Gen Z are stereotyped as being more politically and socially active than older generations, they are the least likely to have boycotted a brand for its social or political views. In comparison, 40% of Millenials, 42% of Gen X, and 50% of Boomers have boycotted a brand in the last year.
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