Charlie . 8th Jul, 2025 12:42 PM
Gen Z is emerging as a powerful economic force thanks to its fast-growing disposable income and an unprecedented influence on culture, trends, and commerce. For businesses aiming to remain competitive in an ever-evolving marketplace, Gen Z represents one of the most significant opportunities and, therefore, requires a deep understanding of this cohort. This report focuses on quantifying how much money do they really have by examining various sources of income, including employment, side-hustles, and parental allowances. But more importantly, it dives into Gen Z behaviors related to money, savings, and spending to provide valuable insight into their mindset and priorities.
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