Charlie . 27th Jun, 2025 10:25 AM
Convenience is king when it comes to Gen Z. The ability to order practically anything from your home is the chief driver of online shopping, beating out the ability to find better deals by searching the web.
Gen Z considered this the most important feature of the shopping experience. Fast shipping was close behind at 45%, followed by the ability to get anything in-store immediately at 39%. Immediacy and ease-of-use beat out customer service, which just 27% of Gen Z consider important. This reflects the shift in purchasing from an in-person experience to the final step in an often online and often solitary mission.
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