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Business Owner why not focus on these 8 Gen Z Spending and Buying Statistics

  • Gen Z’s global purchasing power is $450 billion
  • Gen Z’s purchasing power is expected to reach $12 trillion by 2030.
  • 29% of Gen Z are more likely to purchase things from companies with a social media presence
  • 41% of Gen Z prefer to discover new things on social media via short-form video
  • 55.1% of Gen Z shop with buy now, pay later (BNPL)
  • 64% of Gen Z are willing to pay extra to buy from companies they feel loyal towards
  • 58% of Gen Z purchased something they saw on social media
  • 74% of Gen Z prefer shopping on phones over other devices

Source of Information: 

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